Marketing and Communications Executive

Location: Poole

Salary: £25k - £28k depending on experience

Hours: 9am - 5pm

Benefits: 27 days hols plus bank holidays plus birthday off, free parking, pension scheme, Employee Assistance Programme, Death in Service, Cycle to Work scheme.

Aspire Jobs are delighted to be working with a well-established, well run and growing local charity with a number of sites across Dorset. Our client is looking to recruit an experienced Marketing and Communications Executive to join their marketing team on a full-time basis. The main purpose of the role will be to support the Head of Marketing and Communications with marketing activities across the entire organisation, as well as supporting administrative tasks, managing website updates, content and Google Ads, and all social media channels.

To be successful in this role, you will:

• Have 2- or 3-years’ experience of working in a marketing or similar role
• Have experience of working in an office environment
• Have experience with Google Ads and Google Analytics
• Have experience of Hootsuite and WordPress
• Have knowledge of MailChimp
• Be able to work in a fast-paced environment
• Be a great team player
• Have strong attention to detail
• Have excellent communication skills both written and verbal

Job Duties include (but not limited to):

• Supporting the development of marketing campaigns/activities with the Head of Marketing and Communications
• Management of website - content creation, optimisation, maintenance, and analysis.
• Support the Head of Marketing & Communications in developing and delivering a Marketing & Communications activities plan that promotes all their activities.
• Digital performance reporting (website, social media, MailChimp etc.): Use Google Analytics and other reporting tools to provide insight to drive digital performance improvements across key metrics.
• Search engine marketing: Understand how paid and organic (SEO) search work and how a search first strategy can be applied across the organisation and implement.
• Manage Google Grants and Google Ads
• Support the Head of Marketing & Communications with the production of all forms of printed marketing materials (direct mail, newsletters, leaflets, posters etc.): photography, layout and presentation, copywriting, print and delivery.
• Identifying new opportunities to present the organisation to its markets, e.g. news articles, case studies, social media.
• Creating content for social media in line with strategy (Facebook / LinkedIn / Instagram / Twitter / other channels where applicable). Content must engage with the audience and further grow the followers/connections and gain long-term loyal supporters.
• Supporting the Head of Marketing & Communications with creating and managing e-marketing campaigns: design, copywriting, and analysis.
• Managing and supporting in-house events, i.e. logistics, graphics, requirements etc.
• General data management: CRM - ensure all comms are logged on there and contacts are kept up to date - investigate opportunities going forward.
• Support team to create content for use across a range of media such as flyers/leaflets, adverts, newsletters, marketing e-mails and event materials. Mixture of written, image and video content
• Liaising and supporting external graphic designer, and use of Adobe InDesign / creative suite.
• Support the Head of Marketing and Communications and external agencies to write, edit, proofread, distribute press releases, case studies, and develop and co-manage media relations alongside the team.
• Ensure the consistent application of the brand across all channels.
• Liaise with external suppliers (e.g., Printers, designers, videographers, journalists, agencies etc).

PLEASE NOTE: INTERVIEWS FOR THIS POSITION WILL TAKE PLACE ON WED 15 MAY 2024