Marketing Campaign Executive

Company: Academy Music Group
Department: Academy Events
Location: Brixton, London
Reports to: National Campaign Manager
Working Hours: Full time
Contract Type: Permanent

Role Description

The Campaign Executive works as the support function to the National Campaign Manager to promote Academy Events tours across the estate. The role is responsible for supporting the development, management and delivery of marketing campaigns, liaising with promoters, marketing departments and external agencies to maximise ticket sales and other such revenues.

The role requires a pro-active approach to the business while working effectively and efficiently to meet the needs of the team.

What it’s like to work in the Team

Academy Events is a team of in-house promoters here at Academy Music Group working on shows across iconic venues such as O2 Shepherd’s Bush Empire, O2 Forum Kentish Town, O2 Academy Brixton, O2 Ritz Manchester, O2 Academy Leeds and many more.

Currently promoting over 1,000 concerts a year, the Academy Events team works across this extensive network of venues staging gigs of all sizes and genres. With access to a wealth of different venue capacities and configurations within the estate, Academy Events represent both established acts and up-and-coming talent. Our range of venues and configurations allows Academy Events to promote bands through various stages of their careers, playing the intimate settings of the smaller stages right through to our main auditoriums.

Academy Events also work extensively with our brand partners programming tours and one-off events.

Who you are

This role would suit someone who is passionate and talented at selling tickets - ideally you’ll have some professional marketing/digital experience but we are also happy to consider candidates who have marketed their own shows and are passionate to develop these skills further.

Competencies / Skills / Knowledge / Experience

• Experience or knowledge of venue, promoter or record label marketing.
• Digital experience would be a strong advantage.
• Ability to prioritise and work to tight deadlines under pressure.
• Excellent proof reading, oral and written communication skills.
• Excellent organisational skills with strong attention to detail.
• Ability to manage complex marketing budgets.
• Thorough knowledge of UK media, including press, radio, TV and digital.
• Competent in Microsoft Office (Outlook, Excel, Word and PowerPoint)

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Ability to be a true team player, happy to get stuck into a busy environment for the benefit of ticket sales for the event.
• Strategic yet methodical and thorough attitude towards work and tasks.

What the role includes

• Working alongside the National Marketing Manager and Academy Events promoters to assist in delivering complete, strategic marketing campaigns for tours and events across multiple genres.
• To work closely with the marketing team, promoters, appointed designers, content team and digital team to devise, develop and deliver the production and distribution of all advertising, printed materials and online assets per tour or event, scheduling marketing activity for maximum impact.
• To record budgetary expense when required in line with the wider marketing and Academy Events departments.
• To attend events and tours when required to capture social content and conduct market research to improve targeting.
• Develop strong relationships with all parties per event to coordinate the marketing activity available in line with the main marketing plan.
• Monitor ticket sales with the National Marketing Manager to maximise tour marketing impact, modifying national campaigns in line with sales trends.
• Ensure brand guidelines and partnership agreements are adhered to at all times in marketing collateral and follow business models, branding, and marketing approaches set by HQ.
• Liaise with line manager and venue marketing managers to ensure that all promotional sites including digital units etc. are utilised to promote events - including cross marketing at appropriate events and at alternative O2 academy venues targeting the same catchment.
• To assist in the implementation of the Academy Events social media strategy, developing and growing these channels (currently Facebook, Twitter and Instagram).
• Possess a strong understanding of social media trends, and the ability to create engaging social media content and copy to target different audience demographics.
• Managing social media advert campaign creation, audience targeting and insight reporting.
• To undertake any other reasonable duties as and when required by the National Marketing Manager.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Academy Music Group is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: 6th May 2024. We reserve the right to close applications at any time.

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