Product Marketing Specialist

Product Marketing Specialist

Salary: £35,000 - £38,000 depending on experience

Area: Sheffield

Aspion are currently representing a client exclusively on the market in the search for a dynamic Product Marketing Specialist. In this role, you will be instrumental in effectively promoting our clients products and services, driving sales, and expanding market presence. The ideal candidate will demonstrate a deep understanding of architectural offerings, possess strategic marketing skills, and be adept at crafting innovative marketing strategies to position products in the marketplace.

Responsibilities:

• Develop and implement product marketing strategies aligned with company objectives.
• Articulate and highlight the unique selling points of our clients products to target audiences.
• Conduct thorough market research to stay abreast of industry trends and competitive dynamics.
• Craft compelling product messaging that resonates with target demographic.
• Collaborate closely with the sales team to ensure seamless alignment between marketing and sales efforts.
• Analyze campaign performance metrics to optimise marketing strategies.
• Assist in creating engaging marketing collateral such as brochures and presentations.
• Liaise with cross-functional teams, including product development, to ensure accurate product positioning.
• Coordinate product launch activities and oversee their execution.
• Represent the company at industry events and exhibitions to showcase product offerings.
• Maintain website content with the latest product updates.

Benefits / Package:

• £35,000 - £38,000
• 08:00 – 17:00 Monday to Friday
• Enhanced maternity and paternity pay.
• Company pension scheme.
• 23 days annual leave + Bank holidays
• Annual profit share bonus
• Christmas period closure.
• Opportunities for career development through training courses.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in product marketing within the UK, preferably in the building/construction industry.
• Excellent communication, presentation, and organisational skills.
• Strong strategic thinking ability with a focus on effective marketing planning.
• Proficiency in marketing software and social media platforms.
• Customer-oriented mindset and ability to thrive in a fast-paced environment.
• Innovative and creative thinking with a solutions-oriented approach.
• Customer-oriented mindset and ability to thrive in a fast-paced environment.
• Ability to collaborate effectively with cross-functional teams.

If this sounds like the role for you please do not hesitate to reach out for more information. Alternatively if you are on the hunt for a new opportunity in the metals industry but this doesn’t sound of interest to you, please do pop me a call as we support a number of great clients in the industry.

To Contact Direct:

Daniel Barnett

Executive Consultant

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